Design for properties that refuse to blend in.
Guest and Grace designs stays that stand out in a sea of beige, get remembered, and get booked. Virtual design and full-service project management, for hosts and hoteliers who want their property to perform.
Aesthetics follow function. Function follows the guest.
Every design decision starts with one question: how will a guest actually live in this space? Move through it, sleep in it, gather in it. That's what drives the layout, the lighting, the furniture, before a single mood board gets built.
Every short-term rental gets something genuinely its own: a specific point of view built around what makes that listing worth booking over every other option in the market. Boutique hotel work carries the same guest-first thinking, in a quieter, more restrained register.
"Good hospitality design pays for itself. Higher ADR, better reviews, stronger occupancy. The design is the mechanism, not the decoration."
Sonja Peters, Founder & Lead Designer
Two ways to work with us. One standard.
Whether your property is three states away or three miles from your house, you get the same design thinking behind it.
Virtual STR Design
A full design plan delivered remotely: layout, sourcing, and a shopping list of in-stock, ready-to-ship pieces. A good fit for hosts who want to do the install themselves.
Full-Service Design & Project Management
Design, procurement, and install management from concept to final styling. We travel to the property and oversee the install ourselves, so you don't have to.
Boutique Hotel & Commercial
Restrained and editorial, the kind of design that holds up over years. On-site hospitality design for boutique hotels and commercial stays, from concept through FF&E and staging.
Real properties. Real transformations.
Drag the slider. Real project photography and design renderings, no stock images standing in for finished work.
The Forgotten Bonus Room
A blank second-floor bedroom became a full home theater and game room, complete with a starry ceiling and a mountain-view screen. The kind of amenity photo guests screenshot before they book.
Bare Gravel to Nightly Amenity
An unused gravel yard became a lit backyard escape with glow-in-the-dark mini golf, a fire pit, and lounge seating designed around after-dark photos.
Design decisions made for property performance, not just photos.
Every property gets its own wow factor
Every design is built around what makes that specific property worth booking over every other option nearby.
In-stock, ready-to-ship sourcing
Virtual design shopping lists use pieces that are in stock and ready to ship, so your listing doesn't sit empty waiting on a lead time.
Materials that hold up to guest use
Natural finishes. Hospitality-grade upholstery on anything guests sit on daily. Nothing that reads cheap on camera or falls apart by month six.
Direct access to your designer
Every project runs through Sonja directly, from the first call to final install. No account handoffs.
Design and hosting notes
The styling choices that get an Airbnb listing booked
The specific styling choices that turn a listing into a booking.
Read the Post →Virtual or full-service? Choosing the right design package
What actually separates the two, and how to tell which one your property and your timeline need.
Read the Post →
What boutique hotel owners get wrong about guest experience
Aesthetic and guest experience are not the same project. Here's where owners mix them up.
Read the Post →@guestandgracedesign
Design details, guest experience notes, and full transformations, on Instagram and Pinterest.
Ready to stop blending in?
Tell us about your property. The first consultation is free, and it's the fastest way to find out what your listing is missing.